AdTech Campaign Optimization Platform
Enhanced a high-volume advertising campaign platform by rebuilding key interfaces with React and TypeScript and extending a PHP backend structured around SOLID principles. Delivered bid modifier workflows for keyword and SubID-level campaign tuning, plus a large-scale SubID reporting module released to selected production users.
My Contribution
- Sole developer for the SubID report optimization, taking a report that previously could not load and generating it in roughly 30 seconds.
- Built report workflows around PostgreSQL, background jobs, async generation, caching, pagination, and exports.
- Helped modernize core platform interfaces with React and TypeScript.
- Contributed to keyword and SubID bid modifier workflows as part of a 3-person development team.
Technical Impact
- Expanded reporting capability beyond the previous platform's data-volume limits.
- Handled 500k+ rows for a 30-day reporting range with scalable generation and retrieval patterns.
- Supported large dataset exports while keeping the interface usable for selected production users.
- Applied SOLID-oriented backend structure in PHP for maintainable feature delivery.
